My Journey
My Approach
What I do?
The Proof
My Journey
Luminary Lab was once a dynamic creative studio. Today, it has evolved into something more focused, more potent: my individual crucible for design R&D.
This pivot was intentional. It's about distilling years of high-stakes experience, from leading digital platforms at global networks like FCB Chicago (working with Pfizer and Johnson & Johnson) to scaling the visual identity of high-growth tech firms into a direct, high-impact model. This evolution guarantees that your project receives singular focus and direct access to senior expertise, committed entirely to igniting your brand's unique Spark.
My Journey
My Approach
What I do?
The Proof
My Journey
Luminary Lab was once a dynamic creative studio. Today, it has evolved into something more focused, more potent: my individual crucible for design R&D.
This pivot was intentional. It's about distilling years of high-stakes experience, from leading digital platforms at global networks like FCB Chicago (working with Pfizer and Johnson & Johnson) to scaling the visual identity of high-growth tech firms into a direct, high-impact model. This evolution guarantees that your project receives singular focus and direct access to senior expertise, committed entirely to igniting your brand's unique Spark.
Let’s Connect
My Journey
My Approach
What I do?
The Proof
What I do?
Strategic Design that Works Hard
I fuse the precision of Art Direction with the applied curiosity of an individual experimenter. I am a multidisciplinary designer, adept at creating user-centric solutions that balance technical rigor (UI/UX, Accessibility) with compelling visual storytelling.
My focus is on transforming complexity into clarity. My expertise is proven across:
Digital Platforms: Designing large-scale, accessibility-first digital platforms for enterprise healthcare (e.g., Pfizer, J&J).
Brand Identity: Leading company-wide rebranding efforts and creating scalable design systems (e.g., Boatsetter).
Visual Storytelling: Delivering end-to-end branding and marketing assets that drive engagement (e.g., increased CTR by 36% at Boatsetter).
My goal in the Lab is simple: to create solutions that Clarify, Connect, and Convert, using my experience in healthcare, tech, ed-tech, and lifestyle sectors.
My Journey
My Approach
What I do?
The Proof
What I do?
Strategic Design that Works Hard
I fuse the precision of Art Direction with the applied curiosity of an individual experimenter. I am a multidisciplinary designer, adept at creating user-centric solutions that balance technical rigor (UI/UX, Accessibility) with compelling visual storytelling.
My focus is on transforming complexity into clarity. My expertise is proven across:
Digital Platforms: Designing large-scale, accessibility-first digital platforms for enterprise healthcare (e.g., Pfizer, J&J).
Brand Identity: Leading company-wide rebranding efforts and creating scalable design systems (e.g., Boatsetter).
Visual Storytelling: Delivering end-to-end branding and marketing assets that drive engagement (e.g., increased CTR by 36% at Boatsetter).
My goal in the Lab is simple: to create solutions that Clarify, Connect, and Convert, using my experience in healthcare, tech, ed-tech, and lifestyle sectors.
My Journey
My Approach
What I do?
The Proof
Approach
Curiosity
This is exemplified by conducting 50+ user interviews for Digitalage, ensuring platform design genuinely resonated with its target audience, not just preconceived notions.
Empathy
This is evident in developing accessibility-first design systems for Pfizer and Johnson & Johnson, ensuring vital healthcare information reached every user effectively.
Precision
For instance, creating scalable Figma-based component libraries at FCB Chicago directly reduced dev handoff time by 15% through meticulous organization and exact specifications.
Proof
This approach was proven by partnering with growth and analytics teams at Boatsetter to conduct A/B testing, driving a 36% increase in CTR and 28% higher engagement for marketing campaigns.
My method is built on a non-negotiable principle: strategic outcomes require a structured, empathetic process. This is the Spark & Soul Breakdown, where creativity is anchored by proof.