Molly's Salon
Background
Molly’s is an all-women beauty salon based in India, with over 25 years of trusted service. Known for its warm, empowering atmosphere and high-quality treatments, Molly’s caters exclusively to women, from students to working professionals to brides-to-be. With a loyal clientele and decades of reputation, the salon has been a cornerstone of confidence and self-care in its community.
But despite their success, the brand had minimal digital presence and lacked a cohesive modern identity to match its legacy.
Our Role at Luminary Lab
Brand Identity Refresh
Developed a more modern, feminine, and confident brand voice
Created a visual language blending elegance with approachability
Designed new logos, packaging elements, and celebratory branding for their 25th anniversary
Content Strategy & Campaigns
Crafted high-converting social media content aligned with services (facials, hair treatments, bridal packages)
Introduced storytelling around “For Women, By Women” to highlight their unique positioning
Launched special campaigns like “25 Years of Glowing Together”, blending skincare and self-love
Creative Visual Assets
Designed salon merchandise and branded stationery with a personal touch
Delivered immersive facial treatment visuals to highlight premium services like IllumiSkin
Celebration Marketing for Milestones
Created an exclusive Glow-Up Session experience combining guided meditation and facials for their anniversary
Developed collectible-style mascots, empowering character illustrations, and luxurious in-salon posters
Strategic Positioning
Shifted perception from a traditional beauty parlour to a modern wellness-forward salon
Showcased expertise, legacy, and innovation in every touchpoint, from business cards to Instagram
Solution
Boosted digital engagement and content sales by over 60%
Reignited interest among younger clientele through bold, relatable visuals
Strengthened loyalty among existing clients through nostalgic storytelling and consistent branding
Positioned Molly’s not just as a salon, but as a sanctuary for women’s self-expression and self-care
