Plectrum Institute
Background
Client: The Plectrum Institute of Music & Studio, Jaipur
Initiatives:
Brand Identity for the Institute
Podcast Identity for “Patlaaiyan”, born from the studio’s creative culture
The Plectrum Institute of Music & Studio in Jaipur has long been a nurturing space for musical talent and expression. As they began to expand their community presence, they wanted to professionalize their visual identity and extend their voice through a podcast. That’s when they partnered with Luminary Lab.
Solution
Background
1. Branding the Institute:
We began by building a timeless yet contemporary identity for the core brand, The Plectrum Institute.
Designed a refined circular logo featuring a treble clef, paired with warm browns and muted tones to reflect Jaipur’s earthy charm.
Developed stationery and promotional mockups, from posters to signage, keeping it clean, elegant, and rooted in music education.
This identity became the visual backbone for their space, setting the tone for everything that followed; including the podcast.
2. Launching “Patlaaiyan”, A Podcast by Plectrum Institute
With creativity at its heart, Plectrum wanted to create a cozy corner for stories, reflections, and open conversations, thus, Patlaaiyan was born.
Luminary Lab conceptualised and designed:
A distinct podcast logo featuring two birds in dialogue with a retro mic, symbolising thought exchange and vocal warmth.
A visual style guide for podcast covers, reels, and content templates that blend music studio aesthetics with a relaxed, conversational vibe.
A cozy podcast setup mockup with indoor plants, fairy lights, and wooden tones, helping bring their storytelling space to life on screen.
